Member Spotlight: Minnesota Veterinary Medical Association

June 20, 2022



Twitter: @MN_VMA

What industry/sector do you identify with?

Public Health

Number  of employees, member patrons, growers, shareholders, etc. in Minnesota:

7 employees, 2,377 current members

What  about your organization or company’s work are you most proud of?

Our ability to adapt to the ever-changing landscape of the veterinary profession. We do this by:

- Promoting  and advocating important causes through public service announcements,  legislative involvement and marketing efforts

- Providing impactful and timely continuing education throughout the year for our  profession

- Keeping the public informed through exhibits like our State Fair Miracle of Birth Center and Surgery Suite activities

- Engaging  the veterinary community with events and networking opportunities

- Working with our philanthropic arm, the Minnesota Veterinary Medical Foundation, to  invest the future of veterinary medicine and important animal health initiatives


Please  highlight key trends affecting your industry.

An increased demand for veterinary services combined with a growing shortage of veterinarians and veterinary technicians.

Growing debt: The American Veterinary Management Association reported that the mean debt figure for veterinary school  graduates was ​$188,853​.

The challenge of staying on top of changing  standards, emerging trends and new drugs.

New opportunities in the digital landscape have enabled the profession to connect with clients in virtual environments to  find quick solutions and evaluate level of concern. This can reduce crowded clinics and visits when used properly.

Talk about the key opportunities & challenges facing your business over the next 5 years.

Coping with burnout: The vet profession has put in long, hard hours with an increasing patient list and overwhelming debt. Burnout is a leading cause in the trending shortage of veterinarians, veterinary technicians and support staff roles.

Customer services such as telemedicine and video call options, and online service and delivery  preferences present opportunities for the veterinary profession to keep adapting to the “new normal” and help alleviate time constraints.

Opportunity to provide greater awareness around veterinary wellbeing, and a trend towards making self-care a priority.

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