Organization Name: Think Shift Website: thinkshiftinc.com
What Industry/Sector Do You Identify With?
We are a full-service marketing agency focused primarily on the agricultural sector in North America.
Number of Employees, Member Patrons, Growers, Shareholders, etc. in Minnesota?
55+ employees throughout North America with 1 employee in Mankato, MN and their head office in Winnipeg, MB.
What About Your Organization or Company’s Work are You Most Proud of?
At Think Shift, we take a digitally focused and client-centric approach to generate growth for forward-thinking agriculture companies.
With over 20 years’ experience servicing ag clients, Think Shift has amassed knowledge across every link in the ag value chain including research, market development, demand generation, plant breeding and genetics, seed, crop protection, fertilizer, farm machinery, grain storage and handling, and consumer education. We can say with confidence that we are one of the most knowledgeable ag-focused agencies in the world.
Please Highlight Key Trends Affecting Your Industry.
An important trend to be aware of in the digital and social landscapes is the increasing push to digitize one's business. Companies cannot expect to invest in digital and social efforts without them having a direct effect on business (namely sales). This is a departure from the days where audience awareness and engagement were successful enough, and it requires organizations to fully understand where and how digital and social touchpoints connect to the customer journey. Not all digital and social efforts and touchpoints should be transactional (i.e. e-commerce enabled), but recognize that each correlates somehow to the sales process and should be built and optimized accordingly